DAVID BLACKER
CREATIVE DIRECTOR / COPYWRITER
ABOUT
David has had a long, successful career in advertising. He spent a combined ten years at DDB LA and Deutsch LA, working on some of the biggest brands in the world, including Volkswagen, Directv, Sony Playstation and Old Navy. He’s also created highly successful campaigns for Hotwire, Ancestry.com, City National Bank, United Healthcare, ZipRecruiter and Bolthouse Farms.
With equal amounts of experience doing general, digital and direct response work, David knows how to write a compelling subject line as much as an engaging brand TV campaign. Simply put, he knows what gets results. His high-profile television, print and online integrated campaign for DIRECTV NFL Sunday Ticket featuring Jimmy Kimmel, LL Cool J, Peyton Manning and Denis Leary doubled the client’s most optimistic acquisition goals.
David joined Tiny Rebellion in 2010 to lead the Hotwire account. His first order of business: a complete rebrand. The campaign David created — Map World — helped improve profits by 45%, making 2011 the most profitable year in Hotwire’s history. And in the years that followed, business grew from #7 to #3 in the category and expanded from just one country (U.S.) to seven additional countries all over the world.
Most recently, as Creative Director at The Woo, David soulfully led the creative department, producing award-winning work for international brands like Motorola, Lenovo, Bosch, and De’Longhi.
His television work has been helmed by the world’s most accomplished directors, including Peter Berg, Errol Morris, Baker Smith, Matt Ogens, The Hughes Brothers and The Mercadantes, just to name a few.
David’s most recent work for Lenovo was selected as a One Show finalist in 2020. Additionally, spots for The Honest Co. and ThinkShield were both named “Ad of The Day” by Adweek and The Drum. His work’s also been showcased in highly regarded publications such as CREATIVITY, AIGA, Communication Arts, Graphic Design USA, and has been recognized by the Telly awards, Hermes, Effies and Addys.
David lives with his husband and son in Los Angeles, CA.
RESUME
Creative Director, The Woo
Culver City, California (2017 — present)
CLIENTS:
Motorola
Lenovo
Bosch
Ancestry.com
De'Longhi
Braun
Niagara
American Business Bank
Chamberlain
Sebastian Hair
Creative Director, Supermoon (formerly Tiny Rebellion)
Santa Monica, California (2010 — 2017)
CLIENTS:
Hotwire.com
The Honest Co.
Ancestry.com
Bolthouse Farms
Campbell's
CustomInk.com
ZipRecruiter
City National Bank
Ipsy.com
eHarmony
Concur
Gamefly.com
21st Century Car Insurance
Senior Copywriter, Deutsch Los Angeles
Los Angeles, California (2005 — 2010)
CLIENTS:
DIRECTV
Volkswagen
Old Navy
Sony Playstation
Expedia.com
T.G.I. Friday’s
UnitedHealthcare
Anthem Healthcare
Cici’s Pizza
Helio
Famous last words: Who needs sleep when you get to make commercials with Eli and Peyton Manning?
Copywriter, DDB Los Angeles
Los Angeles, California (2003 — 2005)
CLIENTS:
Wells Fargo
Kia
Evian
Dannon
Southern California Edison
Sparkletts
The Partnership for a Drug-Free America
Famous last words: You realize who your true friends are when you’re competing with them for a Super Bowl spot.
Copywriter, freelance print & broadcast
Los Angeles, California (2003 — present)
CLIENTS:
Colgate
The Stinking Rose
The WB
Zagat
Netflix
New Balance
London Pride
Pete’s Wicked Ale
New Balance
Sci Fi Channel
Senior PGA Tour
The Partnership For A Drug-Free America
Famous last words: My first writing gig in LA was for a company called Hair Care Down There. Dreams really do come true.
Copywriter, The Franklin Mint
Franklin Center, Pennsylvania (2001—2003)
CLIENTS:
Harley-Davidson
John Deere
Paramount Pictures
Warner Bros. Studios
Jr. Writer / Account Coordinator
Coyne Communications, Morristown, New Jersey (2000 — 2001)
CLIENTS:
BMW Motorcycles
BMW Financial Services
BMW Certified Pre-Owned
MINI Cooper
Chubb Insurance Solutions
Personal Lines Insurance
LEARNINGS
Book Shop Portfolio School, Los Angeles
Advanced and Team Classes 2003—2004.
Art Center Portfolio School, Los Angeles
The Language of Advertising instructed by Philip Nicholas, 2004
B.A. in Advertising, May 2000: The Pennsylvania State University
RESULTS
Bronze Telly® Winner 2020
Silver Telly® Winner 2020
Silver Telly® Winner 2020
Platinum Hermes Creative Award Winner 2020
Platinum Hermes Creative Award Winner 2019
One Show finalist 2020
THE DRUM Ad of the Week 2019
THE DRUM Ad of the Day 2019
Gold Telly® Winner 2019
Silver Telly® Winner 2019
ADWEEK Ad of the Day 2016
THE DRUM Ad of the Week 2016
ADWEEK Ad of the Day 2011
Silver Addy® Winner 2009
Graphic Design USA, Design for Special Events 2008
Published by the AIGA 2005
Silver Effie, Los Angeles 2004
Best of Book Shop 2004
Belding Finalist 2003
CONTACT
David Blacker
11244 Sunshine Terrace
Studio City, CA 91604