As an all-you-can-eat pizza buffet for just five bucks, Cici’s pizza has always been a brand focused on great value. But “value” is about more than just cost. For restaurant guests, value also means choices, convenience and quality. Cici’s pizza needed to restore consumer’s trust that it still delivered on all sides of the “value” promise.

We launched a new campaign with the tagline Endless Value and created three playful, announcer-driven spots that touch on the various meanings of value. Their everyday low price along with an endless variety of menu items proved to be the winning formula, as this campaign helped Cici’s achieve a sustained boost in sales where previous campaign efforts had merely provided short-term spikes.