When NBC foolishly decided to cancel acclaimed series Friday Night Lights — DIRECTV came to the rescue by acquiring the rights to air three exclusive seasons. They needed a campaign that would speak to the loyal fanbase — those who knew this show was about more than just football. We came up with a campaign called “opposing forces” which exposed the adversities these characters faced off the field. As a lead writer on the DIRECTV account, I got to spend a week in Austin with the cast bringing our concept to life. It was the most creatively fulfilling project of my career.