My first project for Hotwire was a complete rebrand. The campaign we created — Map World — helped improve profits by 45%, making 2011 the most profitable year in Hotwire’s history. And in the years that followed, the campaign expanded from TV to countless digital touch points,  growing Hotwire's business from #7 to #3 in the category and expanded from just one country (U.S.) to seven additional countries all over the world.