Eccentric Groomer

For the launch of Lenovo’s brand new Yoga 920 laptop, we were tasked with creating a bold, unexpected and thumb-stopping social campaign that would show how and why Yoga 920 is different. We created several pieces of video content featuring an eccentric dog groomer with big plans for his furry clients. Only the Yoga 920 could inspire his vision and help bring his one-of-a-kind creations to life.

Our Target

The Design Trendsetter — is interested in more than just the latest gadget. They want technology that is as unique and different as they are. From Facebook Canvas, to Instagram stories to Twitter, we engaged them by showing off all the creative ways 920 truly stands out from any ordinary laptop experience.