A CELEBRATION OF FRESHNESS WITH CURTIS STONE

To help promote Bosch’s new counter-depth refrigerator — with the innovative FarmFresh System — we collaborated with award-winning celebrity chef, Curtis Stone, to excite viewers about the new possibilities of using fresh ingredients in cooking and entertaining.

Knowing how passionate Curtis is about using the freshest ingredients, we came up with a concept to film Curtis Stone over the course of 24-hours as he plans a dinner party. We start with him shopping for fruits and vegtables at his favorite farmer’s market and then we see him prepping the fresh ingredients inside a Bosch-outfitted kitchen, and finally preparing a variety of colorful crostini appetizers for a very special meal.

Along the way, we see how Curtis interacts with the new Bosch refrigerator, while speaking to its innovative features that are designed to keep foods fresher longer.

In the end, we were able to edit this footage into a variety of social videos, all of which celebrate the importance of freshness. These videos out-performed all existing Bosch social assets and created a ton of organic engagement. The most popular posts within this campaign included three step-by-step “how to” videos where Curtis shows people at home how to bring mouth-watering crostini recipes to life.